Markdowns up to 50% off!

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Credit: Vitamix

As far as useful kitchen tools go, a blender more than earns its keep. The powerful appliance breaks down fibrous fruits and hearty vegetables into velvety smoothies, whips up dips and sauces in seconds, and even mixes batters and nut butters for sweet treats. And for the gold standard of high-performance blending, we turn to Vitamix.

Almost absurdly powerful and versatile, Vitamix machines are strong enough to grind coffee beans and heat soups with pure friction. They’re a favorite in professional and commercial kitchens because of their tough builds. Made with specially designed cool-running motors and aircraft-grade stainless steel blades, the brand’s blenders last for decades.

However, Vitamix blenders are also known for their high price tags. The most no-frills, straightforward model costs more than $300. So we don’t want you to miss the brand’s biggest sale of the year: Vitamix Days.

Starting today, Vitamix is offering up to 50% off its beloved blenders, attachments, and accessories. The discounts are some of the biggest we’ve seen from the brand, with markdowns on everything from its best-selling 5200 model to the company’s state-of-the-art Ascent series. What’s more, Vitamix is throwing in free shipping and the chance to earn extra points for future purchases.

Vitamix’s sale ends at noon ET on Friday, September 25, but you have to act fast to take advantage of these deals—popular models and colors tend to sell out quickly. Head on over to Vitamix to fill up your cart, and if you’d like a little guidance, check out some of our favorites below.

Vitamix 6500

Credit: Vitamix

Why users love it: “Everything about this blender speaks of quality. The base is hefty, as are the containers. Four blades ensure premium efficiency. On [setting] 10, it’s half as quiet as the leading competitor.”

To buy: $350 (originally $600); vitamix.com

Vitamix Ascent Series A3500

Credit: Vitamix

Why users love it: “I wanted my Vitamix to think for itself, meaning that I could place all my ingredients in the mixer, press one button, and the Vitamix does the rest. This is exactly what I found with the A3500 Vitamix.”

To buy: $500 (originally $650); vitamix.com

Vitamix 5200 Standard

Credit: Vitamix

Why users love it: “After 20 years and a dozen blenders, food processors, and all the other kitchen gadgets, I was able to talk my wife into buying a Vitamix. Smoothies? Smooth as silk. Juices? No seeds, pulp, or skin left over. Soups? Oh my god, warm, hot, creamy, chunky—anyway you want it and fresh every time.”

To buy: $290 (originally $500); vitamix.com

Vitamix Certified Reconditioned S50

Credit: Vitamix

Why users love it: “I purchased this for my daughter for her first apartment. She loves it! It’s compact but still has the power to blend smoothies just as good as my bigger model. Cleaning is also easy.”

To buy: $166 (originally $330); vitamix.com

This article originally appeared on Food & Wine