It looks like Target's Archer Farms brand is trying to compete with Halo Top.

By Emily Price
July 10, 2018
VIEW press Corbis via Getty Images

Target now has its own line of low-calorie ice creams. Similar to other low-calorie/high-protein ice cream brands, the new line by Target’s Archer Farms ranges from 330-380 calories per pint and includes 20-22 grams of protein.

The ice cream comes in six different flavors: Caramel Maple Bourbon Pecan, Cookie Dough, Chocolate Pecan Pie, Mini Donut, Chocolate Peanut Butter, and Mint Cookies & Cream.

The Archer Farms ice cream is available now at Target stores and is priced at $4 a pint.

Halo Top is perhaps the best-known low-calorie/high-protein ice cream currently on the market. Last August, the ice cream was the best-selling pint in U.S. grocery stores, surpassing the sales of Ben & Jerry’s and Häagen-Daazs. The company has marketed itself as a “healthy” alternative to ice cream, a claim many experts have refuted

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