Made In, a direct-to-consumer cookware brand, is rolling out some shades that'll have you thinking twice about dropping money on Le Creuset
Credit: Courtesy Made In

In the past few years, a number of cookware companies have popped up to challenge traditional manufacturers of kitchen goods.

There's Misen, which began as a place to get affordable-but-high-quality knives and recently branched into cookware, and Milo, a company that aims to give buyers a Le Creuset-level dutch oven for a very reasonable $95 (which we tried, and liked). Made In launched earlier this year as another contender, offering stainless steel pans and pots for the budget-conscious who still want something that will approximate an All-Clad in performance. 

This week, Made In launched another aspect of their cookware—color. Their fry pans, previously available in classic chrome stainless steel, are now available in three vibran colors: popsicle red, fresch cut green, and bikini blue.

The summer colors, as Made In calls them, will be available for a limited time. The smaller ten-inch frying pan is $89, and the larger twelve-incher is $99, making them a reasonably affordable way to bring a pop of color to your stove.

When we tried out the Made In models—the original, not the colorful kind—they cooked an egg with pleasing precision, and had a handle that stayed cool to the touch, unlike some of the other stainless steel pans in the kitchen that would require a kitchen towel to handle unless you want a nasty burn on your palm.

If you're hoping to upgrade some pans but you don't have the budget for an All-Clad or Le Creuset, Made In is a nice option—and if you want to color-coordinate the rest of your stove, it's now an even better one.