We can't stop staring at this new color.
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The new bright hue for the iconic KitchenAid mixer is launching this spring and giving us all the heart eyes.

For the first time ever, KitchenAid, the beloved kitchen appliance brand known for their trusty stand mixers, has announced a “Color of the Year.” The new hue is called Bird of Paradise, and it’s a glossy coral color.

Credit: KitchenAid

“Bird of Paradise is an exotic getaway in color,” Jessica McConnell, senior manager of color, finish & material studio, global consumer design said in a statement. “The vibrant coral hue is uplifting and fresh with just a touch of nostalgia. It looks great on its own, but, also pairs beautifully with the deep, lush greens we are seeing everywhere in interior design right now."

We're all about transporting ourselves to a tropical paradise within our own kitchen, so we can't wait to get our hands on the new line. A select number of countertop appliances will be offered in the new hue, including the Artisan Series 5 Quart Tilt-Head Stand Mixer, the Artisan Mini 3.5 Quart Tilt-Head Stand Mixer, the 5-Speed Diamond Blender, the 3.5 Cup Mini Food Processor, the 2-Speed Hand Blender, and the 5-Speed Ultra Power Hand Mixer. The stand mixers and blender will be available in April, and the rest will be available in July.

KitchenAid is also launching a line of new products this spring, including new kettles, a cold brew coffee maker, a long slot toaster, a 5 quart ceramic bowl, a 7 cup food processor and a 9 cup food processor. Check out the complete list.