Walmart Launches Its Own Same-Day Delivery Service
In an effort to keep up with Amazon and Whole Foods, who recently launched two-hour delivery for Prime customers, Walmart has confirmed they are taking their delivery service nationwide, and that it will be available to 40 percent of all American shoppers by this December.
You may be one of the lucky few able to get Walmart purchases delivered straight to your door already: The service has been in place in six different regional markets. However, a national rollout will expand to 100 different cities and regions later this year.
And this isn't Walmart hopping on Instacart's bandwagon, either—the superstore is creating their delivery service from scratch, even providing same-day delivery.
Walmart's delivery service is vastly different from other options on the market—you won't need to purchase a membership (like Amazon's Prime) or pay for a subscription fee, for starters. Any customer who orders a minimum of $30 in Walmart groceries and other purchases delivered will pay a $9.95 fee for delivery, according to Walmart's official launch announcement.
Which Walmart items can you get delivered, you might ask? Things like fresh produce, poultry, beef, seafood, shelf-stable staples, baked goods, and seasonal products are eligible. You'll shop for these items, and arrange delivery, using Walmart's Grocery App or on Walmart.com. The company is gifting free delivery to first-time customers with code "FRESHCAR" if you're interested in trying the service for yourself.
And if your area isn't eligible for delivery services just yet, Walmart also revamped its Grocery Pickup service—you can shop for all of your groceries online and have your order loaded when you pull up to the store. You won't even have to get out of the car. This service is currently available at 1,200 locations and is coming to even more stores this year.
“We’re saving customers time by leveraging new technology, and connecting all the parts of our business into a single seamless shopping experience: great stores, easy pickup, fast delivery, and apps and websites that are simple to use,” says Walmart's CEO, Greg Foran.
This is the latest move that the superstore has taken in order to keep business steady in the wake of Amazon's disruption of the retail industry this past year. It recently rolled out new meal kits for time-stressed customers, which incorporate other ready-to-eat grocery items as well, and closed more than 50 of its Sam's Club locations to prioritize online business.