Starbucks Gets Into Kombucha With Its "Evolution Fresh" Label
While diehard Starbucks fans are patiently waiting for the release of fall products—which may come even sooner this year—the coffee chain announced that a new line of kombucha will available this fall.
The fizzy drinks—made with juices from Starbucks' Evolution Fresh brand—will slowly make their way to metropolitan grocery and health stores by spring 2019. Fresh juices are added to a tea base made of Congou black tea, yerba mate, black tea, green tea, or matcha, according to a Starbucks press release.
Kombucha lovers will be able to snag the following flavors later this year: ginger lemon honeycrisp, mango pineapple, ginger greens, spicy greens, pink grapefruit, and turmeric pineapple coconut. The drink will first be added to stores in Boston, Chicago, Los Angeles, Seattle, San Francisco, San Diego, and New York City before being rolled out in other cities.
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This line of kombucha is gluten-free, kosher, certified USDA organic, and free of GMOs. Each bottle is 16 ounces, and will be sold for $3.99. Kombucha is a smart choice—it’s free of fat and, depending on the flavor, has only 45 calories and 6g of natural sugar.
More health-conscious shoppers are turning to kombucha for its gut-healthy probiotic benefits, and Chicago-based market research firm IRI says sales of the fizzy drink grew 36 percent in 2017.
The bottom line: It's unclear if, and when, Starbucks will bring this product into cafés alongside their traditional beverages. But Starbucks is trying to capitalize on this health trend while it’s hot, and we can’t wait to try it for ourselves come fall.