The environmentally-friendly food is pushing the limits of vegetable snacking.
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It took one juiced carrot for Kaitlin Mogentale to realize how much food waste occurs from making juice. Now she’s a co-founder of Pulp Pantry, a startup selling snacks made from juice pulp that local juiceries would otherwise toss.

Approximately 100 pounds of pulp is repurposed per week into Pulp Pantry products like crackers, granola, and baked goods, reports LA Weekly. The snacks launched at Los Angeles farmers’ markets. In the past year, Pulp Pantry has focused on selling their granola products.

The granolas are still available at markets, but can also be purchased on their website and Amazon. The company recently began a partnership with the Los Angeles and New York juicery and vegetarian restaurant The Butcher’s Daughter making their house-branded granola, according to NPR.

Pulp Pantry’s grain-free granola sells for $6.99 per bag on their website and is free of gluten, dairy, and refined sugars. The granola comes in three flavors: beet red velvet cacao, apple pie, and carrot spice.

Each bag uses almond pulp, fruit and vegetable pulp, spices, and natural sweetness from dates and organic coconut sugar. A serving of the granola ranges from 140 to 170 calories. According to the website, juice pulp contains two thirds less sugar than the whole food but maintains all of the fiber.

“When juiceries throw away pulp, they are missing out on all the fiber, which is the real reason why we are supposed to be eating fruits and vegetables,” Mogentale told LA Weekly. “They’re also throwing away so much potential profit. How could they not have pulp built into their business model?”

When Mogentale picks up the juice pulp from various local juiceries, she rents space in commercial kitchen to dehydrate the pulp and grind it into a powder to be used in her recipes, reports NPR.

According to Pulp Pantry’s website, in just one week a single juicery may send thousands of pounds of juice pulp to a landfill. For every one pound of juice produced, as much as four pounds of pulp remains. Juiceries are growing in popularity and in just one year, they generate more than $500 million in sales worldwide, reports NPR.