We're Calling It: Lucky's Is the Grocery Chain Everyone Will Soon Be Loving
Imagine taking a leisurely stroll down a produce aisle chock full of organically grown, locally sourced options, all at low, affordable prices. And when you're not leafing through fresh greens and herbs, you're sipping a $3 glass of Pinot Grigio you picked up at the store's entrance. Sounds like a dream, right?
At Lucky's Market, a regional grocery chain (that is a big departure from what you'd expect of a health-focused store), it's reality. And since the Boulder, Colorado-based company announced plans for a large expansion by the end of the year, it could very soon be your reality, too.
Currently, the supermarket has just under 30 locations in 11 different states. But the chain has experienced lots of grassroots buzz among shoppers due to their store models and unique policies.
The hype is only going to get more intense, as a Lucky's representative shared with Supermarket News that it has signed more than 20 new leases for locations from Montana to Florida.
The biggest expansion will be in Florida, with 16 new stores. New stores will also pop up in Cleveland, Ohio; Missoula, Montana; and Fort Collins, Colorado. You can also find Lucky's Markets in Indiana, Iowa, Kentucky, Michigan, Missouri, and Wyoming.
I first encountered Lucky's Market in 2015 in Gainesville, Florida. I was a sophomore in college, and I couldn't ignore the hubbub on campus when someone told me about a supermarket that sold $2 beer and $3 wine at the door, equipping all of their shopping carts with cup holders.
But when I arrived, I discovered that Lucky's Market is much more than a gimmick—the sheer diversity of what you could find in this supermarket would impress any shopper.
There's a fresh selection of made-from-scratch breads at their in-house bakery; a full butcher's counter with what the store calls "never ever" meats, meaning the product has never touched antibiotics or artificial hormones (plus, they have in-house smoked bacon and sausage!).
There are signs touting just how far away all of their local produce was grown, which is a clear win for eco-minded shoppers. And there's even an "apothecary" with better-for-you beauty and home products you wouldn't find anywhere else.
And the best part is the ready-to-eat offerings from Lucky's. An entire in-house pizzeria is located within the Lucky's I often visited, as well as a made-to-order sushi bar, hot-and-ready ramen bars, a juicing counter stocked with local fruit, and a cheese offering that will blow your socks off (it's referred to as the "cheese island" in store).
Every trip I took to Lucky's was magical, and I was surprised to later learn that such a special concept was actually a chain. And given that the parent company behind Kroger supermarkets just invested an undisclosed amount to help Lucky's Market expand into the national scene, I'm guessing that it won't be long before you're just as obsessed as I am.