Here’s why this grocery store is getting such a bad reputation.

By Jaime Milan
January 25, 2019

Business website 247 Wall St. just published a ranking of the “most hated” companies in America, and while you might not be surprised by some of the names (Facebook, the vaping company Juul), one grocery store has also made the cut. Fresh Market, a popular retailer headquartered in North Carolina known for its premium and organic items, ranked #15 on the not-so-nice list.

247 Wall St. determined the contenders by scouring surveys from the American Customer Satisfaction Index, digging up employee ratings and reviews on Glassdoor, and more. Others on the list included General Motors, Spirit Airlines, and several pharmaceutical and cable companies.

Fresh Market seems be a surprising pick. After all, the ingredients are generally fresh, the stores are clean, and there are 159 locations all across the U.S. So, what gives?

To put it lightly, Fresh Market’s employees seem less than thrilled with the company. Glassdoor says only 26 percent of employees would refer working there to a friend, and the grocery store is rated a meager 2.2 out of 5 stars. Employees also expressed frustration with corporate management; only 27 percent of employees “approved of the company’s CEO, Larry Appel,” and only 21 percent had a “positive business outlook,” according to Glassdoor.

And it appears those reviews aren’t just coming from one or two disgruntled employees—that average stems from 1,600 reviews. Yikes.

This isn’t the first time Fresh Market has been under scrutiny, either. Last year, the company was also ranked the #1 worst company to work for. CEO Larry Appel told the Triad Business Journal, “Clearly it’s disappointing to see your company named as one of the worst places to work. This trend is something I was aware of when I came here, and something that we’re working very hard to turn around.”

We hope to see Fresh Market’s rankings on the rise over the next year. After all, they're still bringing healthy food and ingredients to customers, and that's important. We’ve reached out to The Fresh Market for additional comments, but have not heard back at the time of publication. We will update this story if more information becomes available.

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