UPDATE: Amazon Prime Day Is Coming to Whole Foods—Here's What to Know
UPDATE: Amazon has released more details about the deals Whole Foods shoppers can expect starting July 11, when Amazon's Prime Day shopping event will kick off. There are a few store-wide promotions that can earn Amazon Prime customers up to $30 back at Whole Foods over the next week or so.
For starters, Prime members will receive $10 in Amazon credit to use on Prime Day—which starts online on Monday, July 16, at 3 p.m. Eastern—if they spend more than $10 at Whole Foods between July 11 and July 17. In order to be eligible for this benefit, as with all other rewards, Prime customers have to scan their Amazon-linked barcode on their mobile phone at checkout.
As we previously reported, Amazon Visa card holders who are also Prime members will enjoy an additional 10 percent back on purchases upwards of $400 later in the week, between July 14 and July 17. But a new perk for those who have yet to try Whole Foods' 2-hour delivery service is a large discount—Prime members can cash in on $10 off their first delivery order before July 17. They'll also get an additional $10 credit towards a future delivery order.
While Whole Foods has kept a tight lid on all of the discounts and deals we'll see on groceries during the sales event, their latest update shares just a taste of the crazy sales to come next week. Whole Foods' most popular products, from fresh fish to sparkling water, will be more affordable than ever for shoppers with a Prime account. Amazon included this sample of items to be discounted during Prime Day:
- Boneless chicken breasts, $3.99 per pound, (40 percent off)
- Icelandic cod fillets, $8.99/lb., (save $6 per pound)
- Organic strawberries, 1 pound container, 2 for $5
- Allegro bagged coffee, buy one, get one free
- MegaFood Vitamins & Supplements, (30 percent off)
- RXBAR Protein Bars, all flavors, 2 for $3
- Waterloo Sparkling Water (12 pack 12 oz. cans), 2 for $7
- Honey Nut Cheerios, buy one, get one free
- Lesley Stowe Raincoast Crisps, $4.99
- Self-serve tea cookies by the pound, (40 percent off)
Amazon has slowly leaked details of the much anticipated Prime Day sales event as July 16 gets closer. We're keeping an eye on all the deals coming to Whole Foods, and we'll update this post should Amazon leak more details. You can also get a sneak peek at the kitchen sales coming to Amazon.com right here.
The original post, published Thursday, July 5, continues below:
It has been a full year since Amazon added—and since revitalized and overhauled—Whole Foods Market, and with the annual Amazon Prime Day fast approaching, loyal Whole Foods shoppers should be excited to hear that the supermarket will also be offering a few promotions alongside Amazon's hallmark online sale.
Prime Day, which kicks off on July 16 at 3 p.m. Eastern and ends on July 17 for online shoppers, will be more of an extended event at Whole Foods, according Amazon's official press release. Amazon is offering deals and promotions at all U.S. Whole Foods for 36 hours, starting on July 14. Amazon Prime Rewards Visa cardmembers will get 10 percent cash back on any purchase through July 17. This is double the usual cashback reward available to card members since Whole Foods' loyalty program was redesigned in May.
Anyone with an Amazon Prime membership can also expect the usual additional 10 percent off items that go on sale during Prime Day. The retailer is planning to offer 50 percent more Prime-discount-eligible spotlight deals, but what exactly will be on sale isn't clear just yet.
It could be due to the fact that Amazon just upped the fees for an annual Prime membership to $119, but the retailer is also planning new promotions that might turn the heads of shoppers who have yet to sign up for Prime. Select Prime customers in New York, Los Angeles, London, Tokyo, and Milan, among other major cities, will receive "Smile Boxes" before Prime Day kicks off.
The integration of the two companies hasn't been all smooth sailing. Earlier this year, shoppers were upset when Amazon's supply technology caused inventory shortages and other headaches. But the company is hoping that Prime Day drives a lot of traffic to the grocery stores—as well as creating more loyalty to Amazon from longtime Whole Foods shoppers.
Amazon has been rolling out new Whole Foods perks to loyal shoppers continuously over the last six months, whereas Prime-only savings went into effect nationwide just last month. They have offered same-day delivery service via Prime Now in 19 different major cities and counting, including Chicago, Houston, Indianapolis, Minneapolis, and San Antonio. Amazon has previously said that it will roll out Prime Now 2-hour delivery for all Whole Foods customers in the U.S. by the end of 2018.