You won't need to download that 20 percent off coupon over and over again.
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When it comes to shopping for kitchen essentials, there's nothing more exciting than heading to Bed, Bath, and Beyond for that one special item you’re eyeing—especially since the store is notorious for their perennial 20 percent off coupon. But you'll have even more reason to frequent the kitchen department at Bed, Bath, and Beyond, thanks to a new rewards program that’s even more exciting than the standard 20 percent-off-one-item coupon.

The new rewards program is called Beyond Plus, and it's currently being tested with Bed, Bath, and Beyond's most loyal customers with benefits that may remind you of Amazon Prime. The annual membership fee of $29 (a much more cost-effective price tag than Amazon’s) buys you free shipping on all online orders through the home retailer—but also a 20 percent discount on *every* order in stores and online.

That 20 percent discount isn't like the retailer's traditional coupon, though—it applies to ALL of the items in your order. Meaning if you buy, say, this new Kitchenaid stand mixer and a brand new Le Creuset dutch oven, both items will be discounted by 20 percent. But only if you're a Beyond Plus member.

Bed, Bath, and Beyond representatives tell us that some items in store and online may be excluded from the Beyond Plus discount as of right now—but it'll be made clear when items are not eligible for the 20 percent off promotion. Also, Beyond Plus members won't be able to use their benefits at Bed, Bath, and Beyond's partner stores, which include BuyBuy Baby and Christmas Tree Shops.

The new rewards membership program is in beta testing—so we're not sure if the $29 annual fee will become pricier in the future, or if any other benefits will be added to the program later on. For now, it seems like Beyond Plus is a great option for anyone who loves to shop the latest appliances, cookware, and gadgets for their kitchen, both in stores and online. To read more aboutBeyond Plus, and to sign up for your membership,click here.