A little shopping savvy will help you navigate supermarket aisles with ease, spend wisely, and eat fresher and healthier than ever.
Before you grab a cart and hit the aisles, read our expert tips on how to make better choices at the grocery store. These strategies will help you save money, eat healthier, and live better.
Your shopping cart contents should match the proportions of the ideal dinner plate (as shown to the left).
Read More: The Secret to Better Food Choices? Divvy Up Your Grocery Cart.
Organize your list by sections of the grocery (produce, meat/fish, frozen items, dairy, and so on). Bonus points: List sections in the order you travel in your market.
Watch out for unreasonably high serving numbers—they strategically lower the calorie, fat, and sodium counts per serving.
Always keep frozen produce (without seasoning or sauce) on hand. It’s just as healthy as fresh, and handy when certain fresh produce is out of season.
See More: How to Freeze Vegetables
Go for cereals with at least 5g fiber, 5g protein, and less than 10g sugar per serving. A whole grain should be the first ingredient on the box’s list.
Look for reduced-fat options; there are many good ones out there. Cape Cod Chips makes a great 40% reduced-fat potato chip—just don’t eat 40% more.
Find fresh whole foods—dairy, protein, produce—around the market perimeter.
Take advantage of the growing array of lower-sodium popcorn, whole-grain pretzels, and high-fiber bean chips. Hit the frozen aisle for high-protein items like edamame.
Ask your fishmonger or consult the Monterey Bay Aquarium Seafood Watch to find sustainable choices.
Look for meat that hasn’t been injected with saline solution or preservatives. Sometimes those are labeled “marinated.”
Less scrupulous olive oil producers try to pass off lower grades of oil as the good stuff. We like California Olive Ranch, which is certified extra-virgin.
Also, beware! Big bottles of cooking oil are cheaper on a cost per unit basis, but you may not finish them before they go rancid. Stick with smaller bottles.
Slash poultry costs with your own knife. Cuts like breast tenders or cutlets cost more per pound than whole breasts. Slice and pound whole breasts at home. Cheaper yet: Buy a whole bird and try our Foolproof Roast Chicken.