Beyoncé Just Made Exercise Even Cooler!
Ladies, we’ve all been there. You finally find the motivation to roll out of bed to work out, but you don’t want to hit the gym wearing just any ol' thing. Even for the most intense workout session, we still want to look cute in the gym or on the hiking trail. That means saying goodbye to that ratty, worn-in t-shirt and see-through leggings. If you’ve hit a rut in your workout clothes, you're in luck. Beyoncé just may have you covered with her new athleisure brand, Ivy Park.
In a joint collaboration with UK-based retailer Topshop, Ivy Park aims for women who want to look like they’re active, but also desire comfort when working out or running errands. The new line will be available in stores and online April 14. Retailers, including Topshop, Zalando.com, Selfridges, Net-a-porter.com, Nordstrom, and Hudson's Bay Co., will carry the line. And you can expect gym-to-street wear clothing with your basic workout staples such as leggings, crop tops, body suits, tees, sweatshirts, hats, and jackets. But there's also technical and performance pieces for die-hard gym and workout enthusiasts, yoga lovers, and health club members.
According to the mission statement on Topshop’s website, “Ivy Park empowers women through sport—no matter what your sporting ability or body shape.”
In the video (below) announcing the launch of the collection, Beyoncé speaks on her personal connection to exercise, both on a physical and mental level:
This new venture is the perfect fit for the entertainer, who has been actively involved in First Lady Michelle Obama’s “Let’s Move!” campaign, which focuses on childhood obesity. And let’s face it: Beyoncé practically runs a marathon herself on stage during her energetic performances, so taking this plunge into athletic wear just makes sense. It’s the perfect time, too, considering many of us are already working on our beach bodies for summer.
While Beyoncé may be one of the first singers to create an active-inspired collection, she’s not the first to step into the foray of athleisure. Many fashion designers have adopted this fairly new concept of activewear that extends beyond the treadmill and elliptical into casual clothing that will work for a quick stop at Starbucks or the mall. Beyoncé will join the company of designers such as Tory Burch, Derek Lam, Mara Hoffman, and Rebecca Minkoff, who are already producing affordable capsule athleisure collections.
If the goal is for women to look good and feel good while working up a sweat or making a pit stop to the grocery store, we’d say Beyoncé hit the mark. Functional and fashionable for all sizes without breaking the bank, you’ll want to head over to Ivy Park and Topshop right now to pick out your next workout-inspired outfit.