The plucky purple fruit packs a lot of beauty power into soaps and serums.

DOVE GO FRESH BEAUTY BAR IN REBALANCEGentler and milder than soap, it helps replenish nutrients without stripping sensitive skin of moisture, all with a deliciously plummy scent. $4 for 2 bars,

JURLIQUE PURELY BRIGHT TREATMENT SERUMNatural brightening power via kakadu plum, an Australian variety that delivers a vitamin C--packed boost. Evens tone and texture as it moisturizes. $60,

CARESS TEMPTING WHISPER BODY WASHThis microbead-free formula imparts a silky softness and a sexy-sweet scent that lingers on your skin long after the shower is over. $4,

SOFTSOAP PEONY AND PLUM LIQUID HAND SOAPThe fruity, rich freshness of plum balanced by sweet peony elevates hand washing to a new level. $2.50,