We found a must-have in the quest for a more youthful appearance: a powerhouse eye product.
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Credit: Photo: Kelsey Hansen

You want to look your best, especially during the holidays. But the fact of the matter is, you could go broke on the sheer number of beauty products on the market. Certain items are a given: sunscreen, cleanser, and moisturizer have all earned permanent placement in your beauty routine. But does eye serum actually make THAT much of a difference? In short, yes.



Serums have gained popularity for their potency. They're made up of smaller molecules that allow a high concentration of active ingredients to be more easily absorbed into the skin. Serums trump creams, because they're lighter, less greasy, and less likely to cause eye irritation. A really good eye serum can potentially make a really big difference, especially if you have crow's feet or fine lines around the eyes, because they can help restore the elasticity to the skin around the eyes. Most have a combination of hyaluronic acid, retinol (vitamin A), and neuropeptides, which work together to fight signs of aging. While they tend to be pricier than many eye creams, they're also more effective. 

So what's our favorite? We picked for Murad Retinol Youth Renewal Eye Serum ($85), which packs in three types of retinol for a brighter, firmer appearance after just a few uses. Pat a thin layer before bed, and this container will last you quite a long time. It contains Swertia flower extract and Hyaluronic acid spheres to retain moisture and firm skin. Plus, bio-nutrients in the serum also help perk up skin around the eyes for a more radiant appearance. And who doesn't need that during the most stressful—and wonderful—time of the year?