Drugstore Cowgirl: Think Outside the Box
At-home color is no longer a one-note tune. Some low-cost options.
FOR DISGUISING GROW-OUTRevlon Root Erase ($4, revlon.com) Even salon devotees have a need for at-home color: root touch-ups. A dab of the sponge applicator along roots lets you go longer between colorist visits. It's available in 12 shades, so it's easy to find an option that blends with your primary color.
FOR A TEMPORARY TINTClairol Natural Instincts ($9, clairol.com) Not ready to commit? Then try a demipermanent dye, a step between permanent and semipermanent that doesn't fully lift out existing color before coating strands with dye. You can subtly enhance your current shade, and it gradually fades after 28 shampoos.
FOR PERMANENT CHANGEGarnier Olia ($10, garnierusa.com) Most dyes use a combo of water and potentially damaging ammonia to open the hair shaft so color can be deposited. This new formula replaces that mix with a nourishing blend of oils, like sunflower and camellia, to do the heavy "lifting." Find it in 24 shades.
FOR A TRENDY LOOKL'Oréal Paris Féria Wild Ombré ($13, lorealparisusa.com) You've likely spotted the ombré trend: darker roots that lighten toward the tips. Get it at home with this new product, which uses a special brush to achieve a graduated effect. Available in three combinations.