Amazon Will Now Deliver Everything... Except the One Thing You Really Want
Don’t get too excited – Amazon won't drop fresh groceries inside your door.
Amazon recently announced a new delivery program that seems like the evolutionary step Prime members have been waiting for – it’s called Amazon Key, and more or less, it gives Amazon’s delivery fleet access into your home.
Amazon Prime members have enjoyed more than 10 years of being able to enjoy free two-day shipping, same-day delivery in major cities, and even two-hour drop off at Amazon Lockers found in public spaces across the nation.
The new Key service relies on a Amazon-made camera and a compatible smart lock, which the e-commerce giant is offering to customers for $250. Once you install the lock and get your Alexa-enabled camera up and running, you can designate select items for free “in-home” delivery.
The Internet immediately turned their collective heads at this news – after all, would you trust an unknown Amazon courier to safely and securely enter your home? And record what’s happening in your home at all times?
But Amazon is assuring customers that they can livestream the delivery process on their phone and deny access to incoming deliveries via the mobile application at any time.
While the thought of your expensive purchases being placed securely in your home rather than a front porch or hallway is appealing, there’s a distinction that Amazon makes with it’s new Key service – only eligible items clearly marked on the site will be eligible to be placed inside your home. Food and grocery items available through Amazon Fresh, as well as the assets acquired during Amazon’s buyout of Whole Foods, are not part of this new delivery service.
The Verge reports that Amazon is hoping Prime customers will also start using the Key program to order services that require access to your home as well – things like dog walking, house maintenance, and cleaning services provided by Amazon’s Home Services division. Amazon is allegedly planning to roll out more than 1,200 services to Amazon customers who have taken the leap of faith to participate in this new program. Services such as Merry Maids will suddenly be able to complete tasks in your home without you being there, and Amazon will become new middleman.
Could grocery delivery be a part of those services in the future? It’s too soon to tell, but with Whole Foods at their disposal, we wouldn’t be surprised. In a perfect Amazonian future, could we be able to get groceries delivered into our home and a chef to cook them for us, too?