Whole Foods Unveils National Rewards Plan
The day that we’ve all been waiting for has finally arrived, and we’re trying to contain our excitement. Everyone’s favorite grocery store that we all love to hate, Whole Foods, announced their rewards program will be available in stores nationwide in the very near future. Finally, the place where it seems as if you can’t walk out with handing over at least $50 might now be offering some financial incentives to those of us who just can’t stay away.
This past July, Whole Foods announced that they would be using Dallas-Fort Worth as a new test site for a company rewards program. This was not the first introduction of a rewards system, as they also gave it a go in Philadelphia in 2014. Once the market test is complete in Texas, Whole Foods has every intention of rolling out this rewards program nationally, chief executive officer John Mackey announced in an earnings call with investors yesterday afternoon.
This is how the rewards program will work: Upon activation of a membership, you will receive 10% off your first purchase. After that reward, you receive a one-time offer of 15% off purchases from the department of your choice. Beyond these benefits, you’ll also be in the running for free items at the store's discretion. The only way to receive more awards is to shop more. Sounds easy enough, right?
Whole Foods has not released an official roll-out date for the national program, but it’s likely we will see it come the new year. In the meantime, we’ll be shopping frugally (if that is even possible at Whole Foods) and sitting tight before we can sign up for what might be the most exciting news we’ve heard in the world of grocery shopping.