Update: Starbucks rethinks their new food strategy
Starbucks sits on a high throne of coffee supremacy, but they've never really been able to capture a market that seems natural to morning caffeine seekers: breakfast. In an attempt to squeeze out a few more bucks from their devoted coffee fans, Starbucks purchased La Boulange, a San Francisco-based artisanal bakery for $100 million in 2012. Late last year, La Boulange and Starbucks began rolling out their new food items one market at a time.
Editor Scott Mowbray tried the new pastries while in New York City, and we took an in-depth look at the new menu's healthiest options in our January/February issue. It seems, however, that the reviews of the new bakery items weren't great, so Starbucks is retooling their menu.
Bloomberg News reports that they're bringing back a few items but keeping some of the news ones: "Starting this week, the company will begin reverting to selling slices of banana, pumpkin and iced-lemon loaf cake -- old favorites -- in its U.S. stores. Starbucks will be using new La Boulange recipes and existing suppliers to create food that more closely resembles its previous fare."
What do you think about the new plans to bring back some of the old favorites? If you had given up on Starbucks after the changes, will you be returning? Tell us in the comments.