By Kate Malin

Exceptional cheese deserves an exceptional cracker to go with it. It was this realization that led the mother-son team of Nancy and Peter Potter to start Potter’s Crackers and give the cheeses of their home state, Wisconsin, the quality crackers they deserved. With Nancy’s background as a bakery owner and Peter’s training in food science, the pair began making whole grain, handmade crackers from local ingredients, experimenting with flavors and textures for a line of both sweet and savory crackers with serious crunch. Today, Peter bakes in Sacramento, CA where he lives while Nancy bakes in Madison, WI, where the business started.

The powerful flavors of their Caramelized Onion crackers are worth the tears cried in the production kitchens when chopping the heaps of onions that go into each batch. The ingredient list is short, featuring mostly organic and local produce and are made using whole wheat flour with cracked wheat added so they are loaded with healthy fiber. Nancy recommends pairing the Caramelized Onion crackers with a ripe gooey Brie cheese for a perfectly bold bite.

Potter’s Crackers Caramelized Onion Crackers are available at and in stores across the country. Potter’s Crackers is a proud member of the Good Food Merchants Guild, national association uniting American craft food businesses to connect, convene and promote Good Food businesses of all sizes.


From her grassroots work at the Good Food Awards to her continued education at NYU’s Food Studies Master’s Program, Kate Malin brings an unparalleled passion for great food and good people.

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