What do the following have in common: Kraft + football + Famed quarterback Joe Montana + ESPN sportscaster (and Dancing with the Stars alum) Erin Andrews + celebrity chefs and Memphis BBQ royalty, Gina and Pat Neely + cheese + Feeding America (the nation’s leading domestic hunger-relief charity) + good deals? All this points to one smart initiative: Kraft’s Huddle to Fight Hunger.

Here’s the deal: get a $5 off coupon for Kraft cheese and dairy products and Kraft will donate 5 meals to Feeding America hunger-relief charity. Print the coupon on Kraft’s site and track how they’re doing. Their goal is to feed 20 million meals. Bravo to a great idea, benefitting a great organization.