7-Eleven Expands Fresh Foods Line, Prepares Food Locally
7-Eleven: home of the Slurpee, the Big Gulp, and… a signature fall fruit blend? That’s right, folks. 7-Eleven recently added a new selection of healthy items to their Fresh Foods line, including a Thai Chicken Salad, a Pub Classic Sandwich, and a Fall Harvest Cut Fruit Blend.
The Fresh Foods line itself isn’t new—in fact, it launched more than 20 years ago in an effort to meet guests' growing demands for healthier options. But the company is continuing to expand the line of products and is working to elevate their level of innovation, according to Kelly Buckley, vice president of Fresh Food Innovation at 7-Eleven.
“The reality is, more adults are trying to eat healthier when eating out than they did two years ago, but most struggle to find healthy food away from home,” Buckley said. “7-Eleven has an opportunity to meet this need with its Fresh Foods offering by providing convenient, better-for-you options for people on-the-go.”
Buckley describes the company’s strategy as “multi-pronged” and one that will continue to evolve in upcoming years. Some of the company's most significant milestones include creating trans-fat free options, switching to low-fat mayo, and launching Slurpee Lite, a sugar-free Slurpee with 50% fewer calories than the original. Emphasizing health without eliminating the classics is a big part of the initiative, according to Buckley.
“The key is balance,” she said. “7-Eleven prides itself on providing a convenient and easy way for our guests to choose healthier choices that they want, as well as the more indulgent items they look for.”
7-Eleven serves more than 7 million guests each day, which makes offering freshly prepared food seem nearly impossible. But the items in the Fresh Foods line are made in local kitchens and bakeries and delivered to stores daily, 365 days a year. The emphasis on local food, as well as the increase in healthier options in general, has increased guest satisfaction, according to Buckley.
“We have had an overwhelming response for our fresh food as we continue to expand the breadth of our assortment,” Buckley said. “We’re definitely in step with the trends in food, flavor, and better for you.”
In addition to the newer items, some of the other options include chicken and tuna salad sandwiches, veggie chips, yogurt parfaits, and garden salads. So, what do you think? Would you consider stopping at 7-Eleven next time you need a healthy on-the-go snack?