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Make New Memories Together with a Timeless Summer Treat

Is there anything sweeter in summertime than memories—especially those from your childhood? Endless days filled with simple joys like running through sprinklers, playing manhunt, and chasing fireflies, the only real worry was getting so caught up in your game you might miss the chimes of the ice cream truck headed your way.

As parents, we want nothing more than to share those stories and experiences with our own kids—not only to give them the same kind of memories we enjoy, but also to remind ourselves to slow down, relax, and enjoy this magical, fleeting season. Because after all, some of the best family times are when you forget you’re the parent and instead just live in the moment, together.

So this summer, why not let everyone have a taste—a real taste—of the seasonal memories you hold closest to your heart? Food, glorious food—it’s what sustains us, delights us, inspires us—and enjoying food together is one of the most tried-and-true ways to create unforgettable memories. Organize a neighborhood game of old-school wiffleball (parents against kids!) in a local park, complete with ballpark-style hot dogs, popcorn, and Cracker Jacks. Show off your smooth boogie-board moves and mad sand castle skills at your favorite seaside destination, then open up a picnic basket filled with sandwiches just like your Mom used to make. Or enjoy a summer treat from the past that the whole family will love for years to come, like extra thick and creamy EDY’S® Frozen Custard—inspired by Midwest tradition and Wisconsin custard stands.

Born in Coney Island, NY in 1919, frozen custard took off in the Midwest after the 1933 Chicago World’s Fair. Thicker, richer, smoother, and creamier than ice cream, it’s an all-American favorite—in fact, one of Milwaukee’s most famous frozen custard stands was used as the inspiration for the 1950s drive-thru diner on TV’s Happy Days!

Whether you’re familiar with frozen custard from your own childhood, or you simply want to introduce a genuine piece of summer to your family, look for new EDY’S Frozen Custard in your grocer’s freezer. You’ll love the wholesome ingredients like fresh milk, and everyone will go crazy for the flavors, ranging from timeless (Old Fashioned Vanilla, Chocolate Malt) to indulgent (Salted Caramel Pretzel, Peanut Butter Pie).

Take a closer look at all the flavors and use the Store Locator to pick up your favorite tonight. Visit Edys.com/FrozenCustard to get the scoop.