Healthy Habits Hero: Brian Wansink

Rightsizing your eating is about habits, not appetite. You can use some simple strategies over and over with great results–and without a single measuring cup. This month's hero, Brian Wansink, Ph.D, is author of Mindless Eating: Why We Eat More Thank We Think.

Brian Wansink

Healthy Habits Hero: Brian Wansink, Ph.D

Photo: Brian Woodcock

It's important to know that, as America's portion-control guru, Brian Wansink loves food, from the fancy French kind to fast-food french fries. He and his wife, a Cordon Bleu–trained cook, have twice-weekly dinner parties. As the head of the Food and Brand Lab at Cornell University, Wansink has personal as well as professional reasons to ask: How do we have our Cordon Bleu and eat it, too? "Weighing food or counting calories isn't something I'm very good at, or something I want to do," he says. "I look at what things really influence how much you serve."

Wansink's research shows that very small serving savings can net big changes: "In most of our studies, we've found people can eat 20% less without noticing ... and if we make three small, 100-calorie changes each day, by the end of the year, we'll be as much as 30 pounds lighter." Here are six ideas for making that 20% cut while enjoying your food—and never counting calories.


Printed from: