The popular dollar store chain is expanding its supermarket section to offer budget-friendly, fresh foods to customers.
The last place you think of when you need to replenish your refrigerator is the dollar store, but that's all about to change. The dollar store chain, Dollar General announced plans to expand the cooler sections of their stores and focus on fresh produce sales over the next year. We are thrilled by the possibility to snag fruits and veggies with super sweet deals.
Dollar General has been getting quite the makeover this past year. The chain currently has 185 stores remodeled across the country, with a third of them testing this new fresh produce concept. The company found these locations were performing up to four times better than the older models, prompting the brand to expand the grocery focused locations. These newer models sell fruits and vegetables, dairy products, frozen, and dry grocery along with regular dollar store items.
But this isn't the only change we've seen to the old-school dollar store we know and love. In the past year, Dollar General revealed the new urban shopper concept, DGX. The small space offers shoppers a beverage bar, coffee station, grab-and-go sandwiches, and additional dry goods. Plus, Dollar General bought out Walmart Express stores this past year, transforming them into DG Plus locations. The expansion into selling fresh meat and produce in DG Plus stores proved to be extremely successful, prompting the addition of more coolers in dozens of Dollar General stores around the country.
The Dollar General Market boasts fresh produce like cantaloupe, tomatoes, grapes, peaches, and peppers sold alongside fresh cuts of chicken and steak. The items appear to sell between $1 and $5 per pound.