June 08, 2012

These days I wear multiple hats, but two of the most important ones are “mom” and “dietitian.” When I heard that Disney was taking big steps to cut all advertising of unhealthy products aimed at children under the age of 12 beginning in 2015, I couldn’t help but tip both of those hats to them.

Having struggled with weight as a child, I've often found myself worrying about the influence of junk food ads on my now 10-month old daughter as she gets older and has more exposure to television.

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In addition to their announcement about banning unhealthy food ads, Disney introduced the “Mickey Check” tool that will identify their licensed food products sold in stores, online, and at its parks and resorts that meet the new nutrition standards.

While I worry that three years is a long time to wait for these new standards to take place, I’m encouraged that through my positive diet and lifestyle example, coupled with a drastic decline in unhealthy food ads thanks to Disney, my daughter as well as other young children, will be more likely to ditch the junk food and make healthy, unbiased choices.  

I would love to hear your thoughts on this topic. Do you think Disney has just raised the bar for other businesses like Cartoon Network and Nickelodeon? Do you think this ban will have a positive impact on the obesity epidemic? Please share.

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