Fedele Bauccio

70, Palo Alto, California

POSITION: CEO of food service company Bon Appétit Management

NOTABLE FOR: Taking the local, sustainable ethic to the most pedestrian of eateries, the cafeteria. Bauccio’s 400-plus venues in 32 states, ranging from colleges and museums to the corporate offices at Twitter and eBay, are not the nutrition perp walks of yore. He lures top cooks with good pay and working conditions, and ensures they put out tasty, ethically sourced, ecofriendly meals. His latest fight: convincing major meat companies to adopt more humane production practices, using contracts with Bon Appétit as incentive.

TWITTER: @fedeleb