20 Food Heroes

Food in America is getting better on every front. Some of the people here are lions in their fields—still roaring. Others are just getting started. We salute them.

Michael Pollan
Photo: Redux Pictures

Michael Pollan

57, New York City


NOTABLE FOR: Being the nation’s leading food philosopher and aphorist. Pollan’s opening line to his bestselling 2008 book, In Defense of Food, is justly famous: “Eat food. Not too much. Mostly plants.” With those seven words, Pollan neatly summed up the current state of science-based dietary advice—and proceeded to blame more than a century of nutrition science for reductively focusing too much attention on “good and bad” nutrients while enabling the industrialization of the food supply, to the detriment of whole foods. Better-tasting food costs more, but you might need less of it to find real pleasure: “Buy better stuff, buy less of it, and you’ll be happier.”

TWITTER: @michaelpollan

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