Julie Packard

59, Monterey, California

POSITION: Cofounder and executive director of Monterey Bay Aquarium

NOTABLE FOR: Pushing seafood sustainability into mainstream consciousness. Under Packard’s guidance, Monterey Bay established the Seafood Watch program, with its “avoid,” “best choice,” and “good alternative” ratings, which make understandable the enormously complex regional and fishing-method factors that affect species viability. Packard is encouraged by the commitment she sees businesses making and stresses that every seafood lover can make a difference by directing dollars to sustainable choices.