23. You assume a product with a health claim is healthy

THE RESULT: You may not be getting exactly what you think.

THE FIX: Packages are rife with all sorts of statements claiming that the product is new, improved, and better for you. Sometimes that’s true, but those claims don’t always tell the full story. Specific health claims, such as “lowers cholesterol,” are usually carefully regulated, but health implications made on food labels get into the undefined gray area of packaging.