We're looking back at oddball food trends and nutritional nonsense. By: Jenny Everett
Photo: Yasu & Junko
Walter Isaacson's bio of Apple cofounder Steve Jobs turns out to be one of the most fascinating accounts ever of the dietary obsessions of an American genius. Jobs was not only a vegan, but also a sometime faster, a cleanser, a fruitarian, a smoothie king, and an occasional mono-dieter, sometimes going for weeks at a time eating only one food, such as apples or carrots. What Jobs ate, so ate guests in his spartan home. Blustery Australian media magnate Rupert Murdoch is quoted as joking, "Eating dinner at Steve's is a great experience, as long as you get out before the local restaurants close." But in the end, Jobs' diet seems less about taste or even health than a quest for an aesthetic/ascetic perfection—not unlike the design of his beautiful, world-changing machines.