25 Years of Food Follies: 1987-2012

We're looking back at oddball food trends and nutritional nonsense. By: Jenny Everett

KFC gets coy about an F word
Photo: Yasu & Junko

1991 | KFC gets coy about an F word

In the early '90s, as the war against fat in the American diet heats up, the bird-in-a-bucket chain changes its name to KFC, ostensibly to downplay the "fried" factor. In 2004, Slate.com notes that the company has begun using the phrase "Kitchen Fresh Chicken." In 2009, a menu item, KGC—Kentucky Grilled Chicken—gains its own Facebook page, though in early 2012 there are only two posts (and a comment saying KGC is "the shiznit"). Still, KFC's biggest marketing sensation turns out to be something entirely different: the 2010 introduction of the infamous Double Down—two pieces of fried chicken, bacon, cheese, 37g fat, and 1,880mg sodium.

More Ways To Get Cooking Light



JavaScript must be enabled to use this Calendar module.

25 Best Vegetarian

Whether you have made the full vegetarian plunge or just want to mix it up, sans the meat, once a week, these healthy, meatless main dishes will have you swooning.

Fontal Polenta with Mushroom Sauté