1987 | Okay, we admit, probably not the lightest thing to do for pizza...

The legendary Wilford Brimley "Right Thing to Do" ad campaign for Quaker Oats debuts, and the power of oats to lower blood cholesterol levels is much in the air. Meanwhile, Cooking Light is launched—and one of our first cover-story recipes is this spinach-mushroom pizza with a formidable oatmeal crust. In retrospect (we cooked one the other day), this might not have been our finest hour; nor was it the tastiest use of oatmeal in the kitchen. We still love oatmeal, of course—but a light and crisp pizza dough it doth not make. Ten years after Brimley's oatmeal endorsement, the FDA allows Quaker to make health claims about oatmeal on its labels.