OUR READER PANEL
Overview
Gain exclusive access to a valuable group of consumers whose opinions can direct your marketing strategies to success! Cooking Light Table Talk, our reader panel, gives you the opportunity to communicate with over 11,000 consumers who hold the power over nearly all household purchases as the primary decision makers in their homes.
Cooking Light Table Talk Demographics*
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96% |
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Female |
4% |
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Male |
71% |
|
Age25-54 |
74% |
|
Married |
12% |
|
Single |
4% |
|
Engaged |
82% |
|
Employed |
35% |
|
Children in HH |
79% |
|
Own Home |
92% |
|
Read 4 of 4 issues |
$102,909 |
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Median HHI |
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Additional data points on which we can target and profile panelists:
• Hobbies/Interests
• Life Events (i.e. engaged, moving)
• Ethnicity
• Geographic
• Primary Decision Maker on Various Products
• Travel activities
• Home Value, Secondary Home
Details
Cooking Light Table Talk can provide you with actionable insights and opportunities that can be used to improve brand positioning, evaluate marketing strategies, guide product development and much more. Customized solutions include:
• Advertising Tracking
• Brand Awareness
• Brand Impressions
• Copy/Creative Testing
• Product Usage
• Traffic Generating Promotions Value: Beginning at $15,000
(Available to full-run, national advertisers only)
*Source: Reader Panel Survey
more on Cooking Light Table Talk
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Contact your Cooking Light Representative Today
to Find Out More About This Exciting Opportunity.
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