MECHANICAL SPECIFICATIONS
Digital data is required for ad submission. Advertising is only accepted in PDF/X1a format. No application files will be accepted.

Publication Trim Size: 8" x 10 1/2"
Trims 1⁄8" head, foot, and face.
Adhere to safety margins to ensure proper cropping.
Printing Process: Web Offset
Binding Method: Perfect Bound
Safety Margins: Live matter intended to print must be positioned in accordance with the non-bleed size of the ad. Gutter safety for spreads and 1⁄2 horizontal spreads is 1⁄4" on either side of the gutter (1⁄2" total). Publisher advises against crossing “gutter” in two facing page ads with either letter or design which requires near-perfect alignment. Alignment cannot be guaranteed in all copies due to mechanical variations in manufacture.
Advertising Preparation Charges: Billed at Publisher’s cost. Copy, layout, and other necessary printing material must be received by Publisher on or before issue closing date.
Supplied Materials: All advertising materials will be automatically discarded after one year from insertion unless notified to the contrary.

DIGITAL SPECIFICATIONS

DOCUMENT CONSTRUCTION:
• Build pages to trim size and extend the bleeds 1⁄8" beyond each side.
• Supply spread ads as single page files with 1/4" gutter safety.
• All high resolution images, artwork and fonts must be included when the PostScript file is written.
• Use only type 1 fonts. Use stylized fonts only. DO NOT apply style attributes to fonts.
• All color must be CMYK unless the color will be printed as a spot color.
• Total area density should not exceed the SWOP standard of 300%.
• Do not nest EPS files within other EPS files.
• All elements must be placed at 100% size. No rotation or cropping of placed images. This must be done in the original application. i.e., Illustrator, Photoshop, etc., prior to placing.
• Place 6mm 5%, 25%, 50%, 75%, 100% C, M, Y, K patch strip on left side of document page.
• Registration offset must be set to 30 pts. Bleed set to .125".
• All required image trapping must be included in the file.

FILE FORMATS: (We DO NOT accept any application files.)

PDF/X1a (not a standard PDF file) File:
• Careful attention must be paid to the proper creation of PDF/X1a files to ensure that they reproduce correctly. A comprehensive overview may be found at: www.direct2.time.com/d2time/Specs/specs.html#pdf
• Click on the How-To’s link at the site preceeding for detailed instructions on successfully generating PDF/X1a files.
• PDF/X1a files must be supplied as composite pages, one ad per file. Files must contain all high res images as CMYK or grayscale and have all fonts embedded.

MEDIA:
Media: Macintosh formatted, 100 or 250 MB Zip Disk, ISO9660 CD-ROM, 5.25" 650 MB.
Media Labeling Requirements: Publication name, issue and date; agency name and phone number; contact person and phone number; advertiser; vendor name; file name/number; print window of the directories on disk.
Electronic Transfer: WAM!NET. Instructions are available from Andy Estill,
Cooking Light advertising production department 205/445-6478.

PROOFS:
• Supply digital proofs calibrated to SWOP specifications that represent the digital file at 100% (Kodak Approval is preferred).
• All off-press proofs must include a SWOP approved color bar and manufacture ID to be acceptable SWOP proofs. For a list of certified SWOP proofing systems, visit www.swop.org/certification.html. Proofs made using digital proofing systems should use a digital control bar having similar content to the hard-dot film control bar. This color control bar should have the following characteristics: Screened areas with rulings of 133 lines per inch with tint values of 25%, 50% and 75% of each of the primary colors in physical proximity to a solid patch. Two-color overprints of the same 25%, 50%, 75% and solids are also recommended. Additional areas such as 1%, 2%, 3%, 5% and 95%, 97%, 98%, 99% may be useful, especially for digital output. A gray balance bar must be included on the proof, designed to match the neutral appearance and weight of black tints of three different values, under standard viewing conditions. The three-color gray balance portion of the color bar should have the following values:

Gray Balance
Black Cyan Magenta Yellow
75% 75% 63% 63%
50% 50% 40% 40%
25% 25% 16% 16%

This color bar could take the form of a manufacturer’s color control guide, a GCA/GATF Proof Comparator, or a GATF/SWOP Proofing Bar or their digital equivalents. An exposure control element may also be included where appropriate. A Digital Proofing Control Bar, provided by the manufacturer, obtained from SWOP, Inc. or created in-house, must be included on all proofs, in order for them to be considered acceptable SWOP proofs. This bar should contain all the elements as described above. Gray balance should appear neutral and similar to that of a SWOP press proof and the substrate should appear similar in hue and brightness to Textweb Proofing Paper. Digital color bars should meet all requirements for color bars contained herein. SWOP has made color bars meeting the above requirements available as a free download in two different formats. www.swop.org/downloads.html. Label color proofs to indicate manufacture ID. If a SWOP certified proof is not supplied, one will be pulled from supplied file for press purposes at our printing facility. Failure to provide this type of proof will result in a $65 production charge applied to advertiser’s invoice.

• Advertiser must provide a ruled proof for position.

SHIPPING INSTRUCTIONS

Send all contracts and insertion orders to:
Cooking Light - Holly Turner, Advertising Production Department
2100 Lakeshore Drive, Birmingham, AL 35209
205.445.6444 | Fax: 205/445-5790

Send all offset printing materials to:
Quebecor World Premedia
Attn: Mark Mortensen
2100 Lakeshore Drive, Birmingham, AL 35209
p: 205.445.7804 | f: 205.445.7800

DIMENSION SPECIFICATIONS
Bleed Ads: Build to trim and extend bleeds 1⁄8” beyond trim on all sides.

* Please allow 1⁄4" safety on either side of the gutter.

Cooking Light Magazine
2008 ADVERTISING TERMS & CONDITIONS
The following are certain general terms and conditions governing advertising in magazines published by Time Inc. and its affiliates (collectively, Time Inc. and its affiliates are referred to herein as the “Publisher”).
1. Rates are based on average total audited circulation, effective with the issue specified in each magazine’s current Rate Card. Announcement of any change in rates and/or circulation rate base will be made in advance of a magazine’s advertising sales close date of the first issue to which such rates and/or circulation rate base will be applicable. The magazine Rate Cards specify the publication schedule of the magazines, and their respective on-sale dates.
2. Where specified in the magazine Rate Cards, the magazines are members of the Audit Bureau of Circulations (ABC) or BPA Worldwide (BPA). Total audited circulation is reported on an issue-by-issue basis in publisher’s statements audited by the ABC or BPA. Total audited circulation for magazines audited by the ABC is comprised of paid plus verified (plus analyzed non-paid for those magazines who count analyzed non-paid in their rate base). Total audited circulation for magazines audited by BPA is comprised of qualified paid plus qualified non-paid.
3. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the magazines.
4. The Publisher is not responsible for errors or omissions in any advertising materials provided by the advertiser or its agency (including errors in key numbers) or for changes made after closing dates.
5. The Publisher may reject or cancel any advertising for any reason at any time. Advertisements simulating a magazine’s editorial material in appearance or style or that are not immediately identifiable as advertisements are not acceptable.
6. All advertisements, including without limitation those for which Publisher has provided creative services, are accepted and published in the magazines upon the representation by the agency and advertiser that they are authorized to publish the entire contents and subject matter thereof in all applicable editions of the magazines and that such publication will not violate any law or infringe upon any right of any party. In consideration of the publication of advertisements, the advertiser and agency will, jointly and severally, indemnify, defend and hold the Publisher harmless from and against any and all losses and expenses (including, without limitation, attorney’s fees) (collectively, “Losses”) arising out of the publication of such advertisements in all applicable editions of the magazines, including, without limitation, those arising from claims or suits for defamation, copyright or trademark infringement, misappropriation, violation of the Lanham Act or rights of privacy or publicity, or from any and all claims now known or hereafter devised or created (collectively “Claims”). In the event the Publisher has agreed to provide contest or sweepstakes management services, email design or distribution or other promotional services in connection with an advertising commitment by advertiser, all such services are performed upon the warranty of the agency and advertiser that they will, jointly and severally, indemnify and hold the Publisher harmless from and against any and all Losses arising out of the publication, use or distribution of any materials, products (including, without limitation, prizes) or services provided by or on behalf of the agency or advertiser,their agents and employees, including, without limitation, those arising from any Claims.
7. In consideration of the Publisher’s reviewing for acceptance, or acceptance of, any advertising for publication in any of the magazines, the agency and advertiser agree not to make promotional or merchandising reference to any of the magazines in any way without the prior written permission of the Publisher in each instance.
8. No conditions, printed or otherwise, appearing on contracts, orders or copy instructions which conflict with, vary, or add to these Terms and Conditions or the provisions of each magazine’s Rate Card will be binding on the Publisher and to the extent that the Terms and Conditions contained herein are inconsistent with any such conditions, these Terms and Conditions shall govern and supersede any such conditions. The Publisher has the right to insert the advertising anywhere in the magazines at its discretion, and any condition on contracts, orders or copy instructions involving the placement of advertising within an issue of any magazine (such as page location, competitive separation or placement facing editorial copy) will be treated as a positioning request only and cannot be guaranteed. The Publisher’s inability or failure to comply with any such condition shall not relieve the agency or advertiser of the obligation to pay for the advertising.
9. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue(s) of the magazines because of strikes, work stoppages, accidents, fires, acts of God or any other circumstances not within the control of the Publisher.
10. Agency commission (or equivalent): up to 15% (where applicable to recognized agents) of gross advertising charges after earned advertiser discounts.
11. Invoices are rendered on or about the on-sale date of the magazines. Payments are due within 20 days from the billing date. The Publisher reserves the right to change the payment terms to cash with order at any time. The advertiser and agency are jointly and severally liable for payment of all invoices for advertising published in the magazines.
12. Any and all negotiated advertiser discounts are only applicable to and available during the period in which they are earned. Rebates resulting from any and all earned advertiser discount adjustments must be used within six months after the end of the period in which they were earned. Unused rebates will expire six months after the end of the period in which they were earned.
13. Special advertising production premiums do not earn any discounts or agency commissions.
14. With the exception of Time Magazine, the magazines are subject to Time Inc.’s standard 2008 issue-by-issue tally (IBIT) pricing system. Time Magazine is subject to the 2008 Time Magazine issue-by-issue audience tally (IBIAT) pricing system.