February 02, 2016

The wines you want, delivered to your door, when you want them—that’s the custom control FirstLeaf guarantees. Not your typical wine club, FirstLeaf takes something of a Netflix approach by tailoring its service to each member’s taste. The process is too easy: The club’s algorithm compiles a six-pack of small-production wines from grade-A vineyards and wineries around the world, which users can review and edit before confirming shipping. Once the wines are delivered, users provide feedback on the bottles they receive using a simple rating system via FirstLeaf’s app. Taking this information into account, the next box—more precisely selected according to the user’s preferences—is created. The more wines a user rates, the more acquainted FirstLeaf becomes with their preferences, allowing for increasingly personal selections.

Of course, if a user wants to return to an old favorite, the option to create a box of previously loved wine is always on the table. The sign-up standard is to receive a new wine shipment every 2 months; however, users are free to change that based on what works for them. Since this wine club is all about the power of preference, you decide when and how often expertly selected bottles land at your door—at a fraction of their retail cost.


As a way to acquaint folks with FirstLeaf, our sister brand Food and Wine is offering an introductory three-pack of bottles selected by Executive Wine Editor, Ray Isle. This custom pack is available for $29.95 (shipping included) and entails the following wines:

2014 Lost Dog Lane California Chardonnay: A coastal California Chardonnay, it's full-bodied but has plenty of zip, with bright apricot notes and a hint of vanilla from a few months aging in French oak.

2014 Inkscape California Cabernet Sauvignon: This juicy, blackberry-rich red is supple and ready for drinking now, with enough tannic backbone to go with a substantial steak; a dry-aged ribeye, for instance.

2009 Ultima Red: Aurelio Montes, a longtime star of Chilean winemaking, ventured to Paso Robles, CA to create this potent, peppery Syrah. A few years of cellar aging have softened the wine’s structure and opened up its spicy aromas.

Want to see how it works firsthand? To create an introductory three-pack based on your personal taste, pay FirstLeaf a visit here.

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